Privacy Policy

Last updated: August 1, 2026

Thank you for visiting Zoe Technologies, Inc. This Privacy Policy (“Policy”) explains our collection, use, and disclosure of information about you when you use the Zoe Technologies website or any of its applications (the “Site”), or certain services of our Zoe Technologies Services (the “Services”). By visiting this Site or otherwise providing us with your information by using our Services, you agree to be bound by the terms of this Policy.

We want to assure you that Zoe Technologies takes privacy matters very seriously and is committed to protecting your privacy. Therefore, we are providing this Policy to explain our privacy practices and the choices you can make about the way your information is collected and used.

This Policy applies when you interact with us through our Site and Services. It also applies anywhere it is linked. It does not apply to third-party websites, mobile applications, or services that may link to the Site or Services or be linked to from the Site or Services. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

Terms of Use

Your use of the Site or the Services or the Applications and any issues relating to this Policy are subject to Zoe Technologies’ then-current Terms of Use, which are located on our Site.

Privacy Policy Updates

We reserve the right to update or modify this Policy at any time and from time to time without prior notice by posting a revised version of the policy on the Site. If we make material changes to this Policy, we will notify you using our website or direct communication to you via email or your account. We will obtain your opt-in consent if we use information that we previously collected about you for a purpose that is materially different from the purposes we described in the version of our Policy applicable to you at the time we collected that information. Your use of the Site or any Zoe Technologies Services or Applications following any revision to this Policy constitutes your agreement that all information collected from or about you after the revised policy is posted will be subject to the terms and conditions of the revised policy. The date listed above indicates the most recent change or update to this Policy.

Privacy Disclosures for Specific Jurisdictions

For purposes of this policy, “personal information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, and includes “personal data” or similar terms as defined in applicable law.

1. California

The following provides our notice at collection for California residents. We collect the categories of personal information identified below. As indicated in the chart, some of these categories we “sell” or “share” as defined by California law for marketing purposes to business partners and third parties, such as data analytics providers, advertising technology vendors, and social media platforms as described in this Policy.

Zoe Technologies discloses personal information when we provide personal information to (1) other businesses that we own (or that own us) and that are commonly branded, or (2) nonaffiliated businesses that provide a service to us (such as a vendor or subcontractor) under a contract that requires them to collect, use, and disclose personal information only for certain business purposes (as outlined in this Policy) and for no other commercial purpose.

Zoe Technologies “sells” or “shares” personal information (as described in the chart below) when we provide personal information to a nonaffiliated company and do not prohibit that company from using the personal information for its own commercial purposes, including for the purposes of cross-context behavioral advertising. Under the CCPA, you have a right to opt out of the sale or sharing of your personal information to such nonaffiliated companies (also called “third parties”) which you can do so by following the instructions in the “Your Rights under the CCPA” section below.

A. Category	Information Type	Source	We disclose to:	We sell or share to:
Identifiers	Contact information or personal characteristics (name; email address; postal address; telephone number; signature; photograph; and other similar identifiers), Social media handles	You Other individuals Our social media pages Corporate Affiliates Corporate Partners	Service Providers Corporate Affiliates	Corporate Partners Third Party Marketing Partners
Sensitive Personal Information (consisting of health information) We do not use or disclose such information for any purpose other than the limited permissible purposes set forth in the regulations implementing California law. Such purposes include providing our services and verifying, maintaining the quality of, and improving our services.	Physical characteristics Information about your workout Optional vaccine/COVID status where required by law	You Exercise equipment manufacturers	Service Providers	Not sold or shared
Financial Information	Payment card data Bank account information Credit information	You	Service Providers	Not sold or shared
Protected Classifications Under State or Federal Law	Date of Birth Gender	You Corporate Affiliates Corporate Partners	Service Providers Corporate Affiliates	Corporate Partners Third Party Marketing Partners
Commercial Information	Transaction information Billing and payment records Check-in history	You Corporate Affiliates	Service Providers Corporate Affiliates	Not sold or shared
Geolocation Information	Imprecise (information that describes location at ZIP code-level or less precision)	You Third Party Marketing Partners	Service Providers	Third Party Marketing Partners (imprecise location only)
Internet or Electronic Network Activity Information	IP address Device identifier (e.g., MAC) Advertising identifier (e.g., IDFA, AAID) Information provided in URL string (e.g., search keywords) Cookie or tracking pixel information Information about your interaction with our website, app, email correspondence, or products The name of the operating system installed on your computer The name and version of the browser you are using Browsing history Search history Diagnostic information (e.g., crash logs, performance data)	You Third Party Marketing Partners	Service Providers	Third Party Marketing Partners
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information	Call recordings Photographs Video	You Our social media pages Corporate Affiliates	Service Providers Corporate Affiliates	Not sold or shared
Professional or Employment-Related Information	Current employer Job title Information you provide in connection with your application	You	Service Providers Corporate Affiliates	Not sold or shared
Education Information	Education history Level of education	You	Service Providers Corporate Affiliates	Not sold or shared
Inferences Drawn About You We do not use any inferences to make legal or other significant decisions affecting you (as such term is understood under applicable laws)	User profile reflecting preferences, characteristics, behavior etc.	You Third Party Marketing Partners	Service Providers Corporate Affiliates	Third Party Marketing Partners
Content of Communications	Contents of phone calls, emails, or text messages Reviews and comments	You Other individuals	Service Providers Corporate Affiliates	Not sold or shared
Contacts	List of contacts that you supply to us	You	Service Providers Corporate Affiliates	Corporate Partners Third Party Marketing Partners

The Business and Commercial Purposes for Which We Collect and Use Your Personal Information:

To provide you with access to our Services, such as administering your membership account and sending you administrative information about our terms and policies.
To periodically send you newsletters, e-mails, or similar communications featuring sales and promotions, news about new Zoe Technologies (or our partners’) products and services, requests for your feedback, or other information we think may be of interest to you, in accordance with local law.
To respond to any customer service inquiries or requests.
To promote and administer corporate partnerships in connection with the Services.
To provide you with tailored products or service offerings.
For internal organizational, analytical, or development purposes, such as conducting data analysis to improve the efficiency of our Site or Services, enhancing or improving our current products, services, or offerings, developing new products, services, or offerings, identifying member trends, evaluating the effectiveness of our promotions and campaigns.
To combat fraud, and for security and safety purposes, such as detecting abusive or malicious behavior.
To comply with legal process, such as warrants, subpoenas, court orders, and lawful regulatory or law enforcement requests, and applicable legal requirements.
For any other business purpose for which you provide consent.

Retention

We will retain your personal information for as long as reasonably necessary to provide you with our services that you request, for marketing purposes unless you opt out as described in our Policy, or otherwise where permitted or required in accordance with applicable law. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

2. US State Privacy Rights

Depending on your U.S. state of residence, you may have certain rights in relation to your personal information, including:

Right to Know. You may have the right to know what personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, the categories of personal information disclosed to third parties, and the specific pieces of personal information we have collected about you. Please note that we may not be required to respond to your requests “to know” or access specific pieces of personal information more than twice in any 12-month period.
Right to Request Specific List of Third Parties. You may have the right to request a list of the specific third parties with whom we have disclosed your personal information.
Right to Data Portability. You may have the right to access your information in a portable format.
Right to Delete. You may have the right to request that we delete personal information that we have collected from or about you, subject to certain exceptions.
Right to Correct. You may have the right to correct inaccurate personal information that we may maintain about you, subject to appropriate verification.
Right to Opt Out of Certain Types of Personal Information Uses and Disclosures. We use and disclose to third parties personal information for analytics and advertising purposes. Accordingly, you may have the right to opt out of the “sale” or "sharing” of your personal information, or the use and disclosure of your personal information for “targeted advertising” (as these terms are defined in applicable law).
Right to Opt Out of Profiling. You may have the right to opt out of certain automated processing that results in decisions that have legal or similarly significant effects on you.

Please note that, where permitted under applicable law, we may decline a request (other than for opt outs) if we are unable to verify your identity (or an agent’s authority to make the request) and confirm the personal information we maintain relates to you.

If you are interested in exercising one or more of the rights outlined above, please email us to submit a request to opt out, to submit a request to delete, or to submit a request to know, or you can contact us at privacy@zoe-tech.us or 1-804-653-7800. Please put the statement “Your Privacy Rights” in the subject field of your email. We may take steps to verify your identity before responding to your request by asking you a series of questions about your previous interactions with us. Submitting a privacy rights request does not require you to create an account with us.

We will not discriminate against you if you decide to exercise your privacy rights.

Agent Requests

Only you, or someone legally authorized to act on your behalf, may submit a request related to your personal information.

Depending on your U.S. state of residence, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf. Zoe Technologies retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.

Opt-Out Requests

You may request to opt out of the sale or share of your personal information, or of targeted advertising, at any time by emailing us at privacy@zoe-tech.us.

Right to Appeal

Depending on your U.S. state of residence, you may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a decision, please contact us at privacy@zoe-tech.us or 1-804-653-7800.

3. Privacy Rights for Nevada Residents

If you are a Nevada resident, you have the right to opt out of the “sale” of covered data, as defined under the Nevada Privacy of Information Collected on the Internet from Consumers Act. We do not sell your information within the meaning of that Act. For more information, please contact privacy@zoe-tech.us.

4. Privacy Rights for Individuals Located in Europe

We process “personal data,” as that term is defined in the European Union’s General Data Protection Regulation (“GDPR”) and similar laws in the United Kingdom and Switzerland.

We use the following lawful bases of processing for the purposes of processing listed in “How We Use Information” above.

Our legitimate interests.
To perform our agreement with you.
To fulfill our legal obligations.
Your consent.

More than one lawful basis may apply to a single processing activity depending on the context of our interaction with you. For example, if you provide us with your contact information when registering for a membership, our lawful basis of processing that contact information would be the performance of our subscription agreement with you. If we disclose that same information to a corporate affiliate for administrative purposes, our lawful basis would be our legitimate business interest in administering our business.

Your rights: Users who are located in the European Economic Area (“EEA”), U.K., or Switzerland have the right to lodge a complaint about our data collection and processing actions with the supervisory authority concerned. Contact details for data protection authorities are available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are located in the EEA, U.K., or Switzerland, you have the following rights.

Access and Portability: Request access to personal data we hold about you or request transmission of your data to a third party.
Correction: Request that we rectify inaccurate or incomplete personal data we store about you.
Erasure: Request that we erase personal data when such data is no longer necessary for the purpose for which it was collected, when you withdraw consent and no other legal basis for processing exists, or when you believe that your fundamental rights to data privacy and protection outweigh our legitimate interest in continuing the processing.
Restriction of processing: Request that we restrict our processing of personal data if there is a dispute about the accuracy of the data; if the processing is unlawful; if the processing is no longer necessary for the purposes for which it was collected but is needed by you for the establishment, exercise or defense of legal claims; or if your request to object to processing is pending evaluation.
Objection to processing: Object to processing of your personal data based on our legitimate interests or for direct marketing (including profiling). We will no longer process the data unless there are compelling legitimate grounds for our processing that override your interests, rights, and freedoms, or for the purpose of asserting, exercising, or defending legal claims.
Transfers: Obtain information about and a copy of the safeguards we use to transfer personal data across borders.
Consent: We may process your personal data with your consent. We will inform you prior to collecting or using your personal data for any purpose not set forth in this Policy or previously consented to.

Please contact us to exercise these rights, update your preferences and consents, ask us to remove your information from our mailing lists, or submit a request.

Zoe Technologies Headquarters
Attn: Privacy Officer
2400 Manakin Rd.
Manakin Sabot, VA 23103
Email: privacy@zoe-tech.us

Information We Collect

We collect information that you provide to us or that is otherwise provided to us on your behalf. You may choose to provide certain information in order to access or use certain features or services of the Site or the Services, such as making a purchase, , requesting information, providing us with information via text message or our mobile application, filling out an employment application, entering a sweepstakes, logging into certain consoles using your membership, or otherwise contacting us.

We may combine information from the Site and Services together and with other information we obtain from our business records. We may use and share information that we aggregate (compile to create statistics that cannot identify a particular individual) or de-identify (strip information of all unique identifiers such that it cannot be linked to a particular individual) at our discretion.

You can always choose not to provide certain information, but it may limit your ability to use a particular service or feature on the Site or the Services.

Information you give us

Categories of information we collect from you include:

Identifying information (such as name, phone number, e-mail address, mailing address, corporate or educational affiliations, photograph, contact information, and billing information).
Protected classification characteristics under state or federal law (such as age and gender).
Commercial information (such as your transaction history with us).
Workout and machine usage information.
Account information such as username, password, unique user ID, and communication preferences.
Credit card or banking information.
Reviews and comments.

Information we collect automatically

We and partners working on our behalf may use log files, cookies, or other digital tracking technologies to collect information from the device you use to interact with our Site. Information we collect automatically includes:
Device information, including your computer’s IP address, the address of the web page you were visiting when you accessed our Site, the name of the operating system installed on your computer, the name and version of the browser you are using and the date and time of your visit.
Analytical information, including details about your interaction with our website, app, and electronic newsletters.
Diagnostic information, including web traffic logs.
Advertising information, including special advertising and other unique identifiers that enable third parties or us working on our behalf to target advertisements to you. Please be aware that our advertising partners may collect information about you when you visit third-party websites or use third-party apps. They may use that information to better target advertisements to you on our behalf.
We create business records when you make purchases or otherwise interact with our Site.

Information we collect from third parties

We may also collect information from other sources such as:

Corporate affiliates, which are parent companies, subsidiaries and affiliated entities of Zoe Technologies.
Social media platforms. If you use a social media platform login to access our Site, you will share certain information from your social media account with us including, for example, your name, email address, photo, list of social media contacts, and any other information that may be or that you make accessible to us when you connect your social media account to your services account. The specific information transferred depends on your security settings and the privacy policy of your social media network.
Joint marketing partners.
Publicly available databases.
Credit reporting agencies, when you apply for membership using a credit card.
Third-party marketing partners, when they share information about your interaction with advertisements that we place on third-party websites or your interaction with our Sites.
Banking verification services & financial institutions. We may use Stripe, Inc. (“Stripe”) or other financial institutions to link and verify the bank account information maintained by your financial institutions. This bank account information may include account and routing numbers and related personal information. By providing us or Stripe with your personal and banking information, you grant us and Stripe the right, power, and authority to act on your behalf to access, transmit, and receive such information from the relevant financial institutions. You agree to your personal and banking information being transferred, stored, and processed by Stripe in accordance with the Stripe Privacy Policy, as may be amended from time to time.
From others you specify. If you decide to invite others to the Site or Services, we will collect your and the other person’s names, email addresses, and/or phone numbers to send an email or text message and follow up with the other person. You agree that you will obtain the other person’s consent before giving us their contact information. You also agree that you will not send us the contact information of a minor. We will inform any other person you invite that you gave us their information in the invitation email.

How We Use Information

By providing your information to us, you are authorizing us to collect, use and disclose such information in the manner outlined in this Policy.

We may use your information for the following purposes:

To provide you with access to the Site and our Services, such as administering your membership account and sending you administrative information about our terms and policies.
To periodically send you newsletters, e-mails, or similar communications featuring sales and promotions, news about new Zoe Technologies (or our partners’) products and services, requests for your feedback, or other information we think may be of interest to you, in accordance with local law.
To respond to any customer service inquiries or requests.
To promote and administer corporate partnerships in connection with the Services.
To provide you with tailored products or service offerings.
For internal organizational, analytical, or development purposes, such as conducting data analysis to improve the efficiency of our Site or Services, enhancing or improving our current products, services, or offerings, developing new products, services, or offerings, identifying member trends, evaluating the effectiveness of our promotions and campaigns.
To combat fraud, and for security and safety purposes, such as detecting abusive or malicious behavior.
To comply with legal process, such as warrants, subpoenas, court orders, and lawful regulatory or law enforcement requests, and applicable legal requirements.
For any other business purpose for which you provide consent.

How We Share Information

Zoe Technologies will only disclose, trade, rent, sell or otherwise transfer information for purposes set out in this Policy (including your State and EU Privacy Rights), or as required or permitted by law.

Below are categories of recipients with whom we may share your information:

Service Providers. Zoe Technologies may disclose your information to service providers or agents who provide services to or on behalf of Zoe Technologies or its members such as, but not limited to, point of sale providers, hosting, data management, analytics and storage services, sweepstakes providers, banking verification providers, membership benefits providers and retention services.
Corporate Affiliates. We may share information with parent companies, subsidiaries and affiliated entities of Planet Fitness.
Law Enforcement Authorities. We may disclose your information to law enforcement authorities when we are required or authorized by law to do so (for example, in response to a subpoena issued by a court).
Corporate Partners. We may provide special offers for the Services in connection with certain partnerships with third parties. We may share your information with third parties in connection with promoting and administering these offers.
Third-Party Marketing Partners. We may also share your information with third parties to use for their marketing purposes, in accordance with applicable law, if we think the products or services they offer would be of interest to you. If you are a member of a Zoe Technologies location in Canada or a Canadian resident, we will share such information only if you have agreed to receive commercial electronic messages from us and our partners. If you unsubscribe from our commercial communications, we will no longer share your information with third parties for marketing purposes. We partner with companies that assist us in advertising our Services, including partners that use cookies and online tracking technologies to collect information to personalize, retarget, and measure the effectiveness of advertising.
Social Media Platforms. If you interact with us on social media platforms, the platform may be able to collect information about you and your interaction with us. If you interact with social media objects on our Sites (for example, by clicking on a Facebook “like” button), both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media platform.
Other businesses in the context of a commercial transaction: We may change our ownership or corporate organization while providing the Services. We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information as described in this policy.
SMS. SMS consent and phone numbers for the purpose of SMS are not shared with third parties.

Your Options and Rights Regarding Your Information

Your Account: Please visit your account page to update your account information.

Marketing Communications: If you do not wish to receive marketing information from us or wish to opt out of future email promotions from us, please contact us. Please note that all promotional email messages you receive from us will include an option to opt out of future email communications.

In addition, you may continue to receive generic mailings addressed to "Resident" or the like. In order to discontinue generic mailings, you may contact your local post office.

Ad Choices: You have options to limit the information that we and our partners collect for online advertising purposes.

You may disable cookies in your browser or mobile device using their settings menus. Your mobile device may give you the option to disable advertising functionality. Because we use cookies to support Service functionality, disabling cookies may also disable some elements of our online properties.
The following industry organizations offer opt-out choices for companies that participate in them: the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Initiative.
You may contact us directly.

If you exercise these options, please be aware that you may still see advertising, but it will not be personalized. Nor will exercising these options prevent other companies from displaying personalized ads to you.

If you delete your cookies, you may also delete your opt-out preferences.

Jurisdiction-specific rights: You may have certain rights with respect to your information depending on your location or residency. Please see “Privacy Disclosures for Specific Jurisdictions” above. Please contact us to exercise your rights.

Data Retention

Security

Security for all information is extremely important to us. We process your information using a combination of physical, technical, and administrative safeguards designed to protect the information we collect from loss, misuse, unauthorized access or disclosure, alteration, or destruction. Unfortunately, no data transmission over the Internet can ever be guaranteed to be 100% secure. As a result, while we strive to protect your information, Zoe Technologies cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Use of the Site or Services by Minors

This is a commercial website intended for use by individuals that are at least 18 years old. If you are less than 18 years old, you may not use the Site or the Services without prior permission and supervision of your legal guardians. Zoe Technologies does not accept members under the age of 13 and does not knowingly collect information from anyone under the age of 13.

International Transfer and Applicable Law

For visitors using the Site or the Services from outside the United States, any data you provide will be transferred to the United States for use by Zoe Technologies and/or its affiliates for any of the purposes described in this Policy. Please be aware that the law of other countries may enable their governmental authorities to demand access to your information.

Special Information for Job Applicants

When you apply for a job with us, we may collect information from you, including:

Information you provide in connection with your application.
Information that you make available in your social media accounts.
Information about you that is available publicly.
Information that you authorize us to collect via third parties, including former employers or references.

In certain circumstances, you may submit your application for employment through a third-party service that displays our job posting. We do not control the privacy practices of these third-party services. Please review their privacy policies carefully prior to submitting your application materials.

Privacy Officer Contact Information and Procedure for Handling Requests

Contact

If you have any questions or concerns about our privacy practices, please contact our Privacy Officer at:

Zoe Technologies Headquarters
Attn: Privacy Officer
8 The Green
Dover, DE 19901
Email: privacy@zoe-tech.us